Equally beautiful are some very different images from an Ikea baking
book Hembakat Är Bäst, or Homebaked Is Best, photographed by Carl Kleiner. In the last few years, a popular technique has been to photograph food from above
- a bird’s eye view. The food styling, by Evelina Bratell, is unlike
traditional baking books; ingredients are “laid out first in minimalist beauty,
followed by the baked result. ” (Burgoyne, P. 2010, [online]) Swedish design
and marketing agency Forsman & Bodenfors tried something different, inspired
by high fashion and Japanese minimalism. The book puts the ingredients in focus
as very graphic still-life shots, with the actual baked product as an
afterthought.
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Carl Kleiner, Pepparkakor,
in Hembakat Är Bäst, 2010.
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awesome post. Their work is brilliant. Thanks.
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